Good Vibes Keep Coming Our Way.

Sep 2014

Good Vibes Keep Coming Our Way.

Lapiz wins 3 Silver Awards at the 2014 CLIO Awards for the work on Mujeres Latinas en Accion.

Silver Clio for Mujeres Latinas en Accion: Broken Promises (Flower, Ring) in Audio: Radio Campaign.

Silver Clio for Mujeres Latinas en Accion: Flower in Audio Technique: Copywriting.

Silver Clio for Mujeres Latinas en Accion: Ring in Audio Technique: Copywriting.

"This was no boat accident." - JAWS

Sep 2014

"This was no boat accident." - JAWS

This year Lapiz was awarded 2 Kinsale Shark Awards.

A Bronze Shark in the Ambient: Interactive Experience category, and a Bronze Shark again in the Digital: International Digital: Social Media category.

The trophies went to P&G’s Gain: Smell-O-Thon (Bronze: Ambient), and to Chicago Latino Film Festival: Check Away (Bronze: Digital).

The ceremony takes place in the beautiful fishing village of Kinsale, Ireland.

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More From Lapiz

Lapiz rides high at the Wave Festival.

Apr 2014

Lapiz rides high at the Wave Festival.

With ten awards, along with four shortlists, Lapiz was truly one of the big winners at the 2014 Wave Festival in Rio, Brazil. We're thrilled to have taken so many awards home. Here are the winners:

Gold: “Stains happen” Print Illustration for P&G Gain with Oxy

Silver: “Stains happen” Print for P&G Gain with Oxy; “Stains happen” Outdoor for P&G Gain with Oxy; “Husband” Radio for Mujeres Latinas; "Cargo Pants", "Granny Panties", "Jockstrap" Radio for P&G Gain; “Spelling” Radio for Clearblue

Bronze: “Flower” and “Ring” Radio for Mujeres Latinas; “Aztec”, “Guevara”, “Spain” Radio for Chicago Latino Film Festival; “Stains happen” Print for P&G Gain with Oxy; “Money Calendar” Direct for Mujeres Latinas

New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

Apr 2014

New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

‘Viviendo en Buenas Manos’, or ‘Living in Good Hands’ in English, recently launched. We wanted to pay homage to the Latino experience, and remind people to appreciate the good things that sometimes get taken for granted. Most important, we looked to strengthen the role of the brand by showing how the road of life is less bumpy when you're well protected.

More Info:
RE/MAX “Dream With Your Eyes Open” Campaign Launches

Mar 2014

RE/MAX “Dream With Your Eyes Open” Campaign Launches

Our new integrated campaign for RE/MAX launched nationally on March 17. We wanted to help home buyers and sellers understand the true value of having a guide that can help them see things that they would miss on their own. This approach gives RE/MAX an opportunity to cut through the clichés of the real estate industry and really connect with consumers.

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Diego Figueroa joins Lapiz as Head of Strategy and Participation

Jan 2014

Diego Figueroa joins Lapiz as Head of Strategy and Participation

As Lapiz continues to expand, Figueroa’s experience in General Market and cross-multiculturalism is a valuable asset. Working for agencies such as McGarry Bowen and DRAFTFCB, Diego has worked for a wider array of brands such as Taco Bell, Nestle, Cars.com and Disney. He will oversee all areas of strategy, consumer engagement, research, and shopper marketing. Along with his extensive experience, he also has an impressive list of accomplishments, which includes multiple Effies.

Fabio Seidl to Join Lapiz as Executive Creative Director

Dec 2013

Fabio Seidl to Join Lapiz as Executive Creative Director

Seidl is an award-winning creative, known for executing successful brand acts across nontraditional mediums, as well as digital and social media platforms. In 2013, his leadership directly contributed to Ogilvy Brazil's recognition as Agency of the Year at Cannes. Fabio has nearly 20 years of experience in the industry, working with such global brands as Coca-Cola, Dove, Kraft Foods, and General Motors, to name a few.

Lapiz named U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards.

Nov 2013

Lapiz named U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards.

LAPIZ USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors - one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.