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“Mala Suerte” brings good fortune

LAPIZ took the grand prize in the Hispanic category at the ANA Multicultural Awards for our #ENVIAMALASUERTE campaign for Allstate. This campaign, which launched during the World Cup, encouraged fans to send bad luck to rival teams on social media. Another Allstate entry, our work on Premios Tu Mundo, was a finalist in the category.

November 1st 2014