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New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

‘Viviendo en Buenas Manos’, or ‘Living in Good Hands’ in English, recently launched. We wanted to pay homage to the Latino experience, and remind people to appreciate the good things that sometimes get taken for granted. Most important, we looked to strengthen the role of the brand by showing how the road of life is less bumpy when you’re well protected.

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April 6th 2014