Change Location

{data.map.address.street},

{data.map.address.city}, {data.map.address.region}, {data.map.address.postalcode}

{data.map.address.country}

{data.map.telephone}

#SendBadLuck

To engage with Hispanic soccer fans during the 2014 World Cup, we created #EnviaMalaSuerte (#SendBadLuck) a social media campaign that allowed people to send “bad luck” to their team’s rivals. Using Mala Suerte, Allstate’s popular character, we helped prove that in soccer, just like in life, no one is safe from bad luck.

June 6th 2014