A cloud that rains....Tequila
For the third year in a row we partnered with the Mexico Tourism Board to encourage Germans to escape their cold and rainy winter and head to warm and sunny Mexico. This time we combined the Mexican thing Germans loved most, tequila, with the weather they like the least, rain, and created the Tequila Cloud.
Need a Vacation ?
What could possibly be worse than FOMO? Double FOMO!
Realizing that 41% of Americans did not take a vacation in 2015, we surprised two workaholics with their Doppelgängers and showed them what they were missing by not going on vacation… to Mexico.
And you? What are you waiting for?
Mexico brings some of its sun to Germany
With the success of the Snow Graffiti in 2015, the Mexico Tourism Board wanted to recreate the campaign in Germany. But Germans are not as bothered by the snow as Chicagoans. What they did complain about was the lack of sunlight during their cold season. So to brighten up their winter, we brought them some of Mexico´s light and warmth by creating a melting billboard, a gigantic frozen sign, which melted throughout the day with the warmth of the “Mexican sun.”
During one of the coldest winters in US history, we saw an opportunity for the Mexico Tourism Board to promote their warm vacation paradise that’s just a short flight away. To do that, we used the much-hated snow to turn brick walls and rooftops into billboards that spread our message to the freezing masses.
Los Cabos, Mexico was hit by a devastating hurricane in 2014. Amazingly, they were up and running within 8 weeks... but nobody knew it. To tell everyone that Los Cabos was back and stronger than ever, we recruited celebrities to recreate selfies that tourists had taken before the hurricane happened and posted them on social media for the world to see.
Formula 1 comes to Mexico City
After 23 years, Formula 1 Grand Prix comes back to Mexico. We created three original posters to be included in the FIA’s official program inviting spectators to not only attend the race, but to visit Mexico and discover the many attractions the country offers.
Flavio is the story of a man who discovers his own Mexico. It is an unforgettable experience filled with the wonders of an exotic land, flavors you can’t find anywhere else, and a rich history that can transport you back in time.